Communicating a major transformational change programme for the General Medical Council.

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The General Medical Council needed to streamline its operations and foster culture change to enable a radical reform programme and embed customer service across its activities.

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I worked closely with the chief operating officer and leadership team to develop the case for change and design a communications programme to engage staff at all levels with the strategic goals, get their input and ideas, and minimise negative responses to change.

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This included a series of workshops and a new internal ‘cascade’ process to enable heads of section to own the decision-making and communications around the project. 

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The transformation programme successfully delivered multi-million pound efficiency savings and innovations in a range of functions, whilst maintaining upper quartile staff engagement scores.

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More case studies

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• Developing a new brand framework for the Natural History Museum to support a major re-launch and re-positioning.

• Realigning and integrating fundraising messages for the Institute of Cancer Research.

 

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